Ground your business in clarity. Grow with purpose.
Shine in your zone of genius.
You’re building something great.
But as your business evolves, you’re realizing that growth without intention can quietly start pulling you away from what you do best.
That’s where I come in.
I am your
on-call business partner.
The one who thrives behind the scenes, helping you get clear, get organized, and make decisions rooted in what really matters.
No overwhelm. No “one size fits all.”
Just thoughtful, personalized support that meets you exactly where you are, and helps you move forward with purpose.
Whether you’re solo or leading a small but mighty team, you don’t need to do it all alone. With the right support, you can focus on what you do best.
Current Offerings
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Golden Hour
A strategy session for when you need clarity, fast.
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Open Channel
On-demand thought partnership + bi-weekly alignment
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Refine & Shine
A bite-sized project to polish what’s already in motion.
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Seasonal Reset
Guided support to help your business grow into its next season.
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Rooted Partner
Strategic partnership to realign your business from the inside out.
Not an Agency. Not a Coach. Just Exactly What You Need.
Shines & Co. is founded and lead by Sarah Hines - an Integrator. Creative co-strategist. Sidekick for the big-hearted doers.
After years of working with growing brands and mission-driven leaders, I realized the real magic happens in the middle—the space between big-picture vision and the systems that make it happen.
Shines & Co. exists to be a steady hand for founders who are ready to move with more intention. I bring strategy, structure, and space to dream—plus the ability to cut through the chaos and focus on what truly moves the needle.
I believe in practical plans, thoughtful collaboration, and celebrating progress (not just perfection). I’m here to help you clear the fog, work smarter, and feel less alone while doing it.
While Shines & Co. is powered by me, I have a deep bench of trusted collaborators, specialists, and tools I can call in as needed to support the work. You’ll always work directly with me—and I’ll make sure you get exactly what you need, when you need it.
Let’s make your business work better—for you.
"Sarah was instrumental in changing the trajectory of my business and helping me get out of the weeds of the work and able to focus on the big-picture strategy behind the business. She has a profound ability to hold multiple pieces of the puzzle and bring them together, whether it was figuring out finances, managing our hiring, or identifying the right tools and systems to scale. More than an operations expert, Sarah was a true thought partner who was able to dive into challenges with me and help figure out the way forward. I will always be eternally grateful for her problem-solving abilities, her candid communication, and her skills when it comes to translating my big-picture visions into a reality."
— MADELINE REEVES, CEO Fearless Foundry